Stéphane Hamel, speaking at Superweek, Hungary, Feb. 2017

Speaking

Seasoned consultant, teacher and speaker, Stéphane Hamel share his passion for digital analytics - be it technical 'how to' or assessing organizations' digital capabilities and maturity.

About Stéphane Hamel

Stéphane Hamel, Digital Analytics Thought Leader

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics and marketing. He advises his global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters and how to grow a data-informed culture.

Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry: authoring the Radical Analytics Manifesto (2016), creating the Digital Analytics Maturity Model (2009), and the Web Analytics Solution Profiler (2006) quality assurance tool, as well as other tools and concepts throughout his thirty years of experience. His latest venture is Da Vinci Tools - a collection of handy enhancements for Google Analytics.

Stéphane previously held a leadership position with the award-winning Cardinal Path agency and board positions with the Digital Analytics Association. He holds an MBA specialized in eBusiness from ULaval (2009) where he teaches the fundamentals of digital analytics to Marketing Masters and MBA students, recently accepted the role of Faculty Chair, Digital Analytics, for SimpliLearn / Market Motive and taught hundreds of students enrolled in UBC's Award of Achievement in Digital Analytics. To this date, Stéphane cumulates over a hundred speaking, webinars and workshops events where he shared his passion.


Recorded at Supwerweek, January 2018, Hungary.

The Doomsday Upon Us

Radical Analytics

Follow a fascinating journey through the risks of the current massive machine learning and AI approach; how every organization – and every person – will be compromised; why marketer’s good intention can easily turn evil; and conclude with practical steps to prevent and detect – as much as possible – the Doomsday Upon Us. This keynote includes several historical facts and personal account of the speaker private meeting with Christopher Wylie, the Cambridge Analytica whistle-blower.

Initially introduced to a smaller audience at Superweek 2019, keynoted in front of 2,000 people at the Marketing Festival in Prague in March 2019.

Read more about My Encounter with Christopher Wylie.

Let's be blunt: the way most practitioners and consultants approach digital analytics is defunct and in need of a radical overhaul. We were expected to dive in the depth of an ocean of data and find the "precious" - the one and unique golden nugget of wisdom that would transform the organization. We've been told to "get executive sponsorship" and our goal should be to get a seat at the "grown up" table of management. In a nice echo chamber marketers despised IT and gave themselves pat on the back reinforcing the idea they were destined to become the CTOs, CMOs and CEOs of the future. Seriously? How is it going for you?

Initially introduced to a smaller audience at Superweek 2017, and as a workshop on several occasions.

Read more about Radical Analytics.

Educate & Entertain your audience

Stéphane Hamel, speaking at Superweek, Hungary, Feb. 2016
Over the past decade I have shared my passion for digital analytics to thousands of people at industry conferences, corporate and agency events and through online training. I have spoken on a wide range of tactical to strategic topics in Canada, the United States and Europe.
Hire me as a speaker

In Numbers

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Upcoming Events
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Events over the past 12 months
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Events since 2005

Google Engage

Amsterdam & Brussels, June 2012

Google Engage

Amsterdam & Brussels, June 2012

eMetrics

Boston, September 2013

JIQ

Québec-City, November 2015

eMetrics

San Francisco, November 2015

Superweek

Hungary, February 2016

SimpliLearn eLearning

Studio recording session for digital analytics course, November 2016

Superweek

Hungary, February 2017

Superweek

Hungary, February 2017

Superweek

Hungary, February 2019

Marketing Festival

Prague, March 2019

Marketing Festival

Prague, March 2019

Complete Events List