Stéphane Hamel, keynote speaker

"Data is the raw material of my craft"

Stéphane Hamel, Digital Analytics Thought Leader

Stéphane Hamel is a seasoned independent consultant, speaker and distinguished thought leader in the field of digital analytics.

  • Leadership & Innovation

    A proven track record of innovations: recognized as Google Product Strategy Expert, Most Influential Industry Contributor by the Digital Analytics Association (2013), Certified Digital Analyst (2010), Web Analytics Association Leadership and Technical Excellence Recognition (2009). Author of the Manifesto for Radical Analytics, creator of the Digital Analytics Maturity Model (DAMM) (2009) and WASP (2006). His latest creation is Da Vinci Tools, a Chrome extension that brings handy enhancements, bug fixes and hacks directly into Google Analytics and other tools interfaces.

  • Speaker & Teacher

    Experienced speaker and Faculty Chair, Digital Analytics, SimpliLearn / Market Motive who share his passion for digital analytics - be it technical 'how to', fundamental concepts, or methods to assess organizations' digital capabilities and maturity. Teaching graduate school students the art of analytics.

  • Empowering Confident Decisions

    An approach based on a thorough understanding of critical success factors contributing to a sound strategy. Striking the balance between optimal and realistic solutions to empower confident business decisions.

  • Experience

    Twenty-five years of relevant expertise in online strategies, digital marketing and analytics concepts, instrumentation best practices and expert at turning data into insight.

  • Just what I needed to reset and get excited again about delivering quality analytics. The focus on softer skills and effective people/project management was far more valuable than any technical training course I've attended.

    Rhys Jackson, Head of Data and Insight, RocketMill. October 14, 2016
  • Stéphane is both innovative and calculated. His take on the current state of digital marketing is unlike anyones I have worked with before. He sees the whole picture and uses hard data to back up his assertions and strategies.

    Daniel Marchette, SEO Strategist, Ardor SEO. October 14, 2016
  • One of the world's foremost thinkers in digital analytics

    Paul Hassels Mönning, DutchmarQ. February 1, 2016
  • Love Stephane and I think the conference needs somebody to do what he does, which I believe might be summed up by "Think for Yourself".

    eMetrics SF 2015 attendee
  • I have followed your articles on WA and analytics in general, & they were the driving force in helping me grow from a Web Analyst to Digital Analytics Consultant.

    Deepak Nair, Digital Analytics Consultant/Architect at Cognizant


Educate & Entertain your audience

Over the past decade I have shared my passion for digital analytics to thousands of people at industry conferences, corporate and agency events and through online training. I have spoken on a wide range of tactical to strategic topics in Canada, the United States and Europe.

Hire me as a speaker


Digital Analytics Roadmap

If you feel your analytics are going nowhere, you can't trust your data, no decisions are being made and there are more problems than you can handle, we should talk. As the creator of the Digital Analytics Maturity Model (DAMM) I can offer years of expertise and hands-on experience in assessing an organization's digital analytics maturity and developing a realistic roadmap to success.

Advanced Projects

If you have a digital analytics project with a high degree of complexity, uncertainty and risk, we should definitely talk. I only accept a handful of client projects every year - typically advanced digital analytics implementations or R&D proof-of-concept for agencies or large clients.

Advisory & Coaching

As an agency, startup or established vendor in the digital analytics space, you sometimes need an independent and external eye to provide opinion and guidance. I'm open to discuss coaching or active advisory board positions which will contribute to your success.

Analysis Process

What is analytics? How an organization arrives at an optimal and realistic decision informed by data.
What is analysis? The process of breaking a complex topic into smaller parts to gain a better understanding of it.
(If you adopt this definition of digital analytics, please cite me as the source.)



What is the business context, goal, or problem to solve?



Gather and validate relevant data. Perform basic analysis on unitary data.



Visualize and uncover patterns and correlations from multiple data-sources.



Strike the balance between the optimal and realistic approach or solution.



Watch for side-effects, review outcomes and monitor in the future.