Stéphane Hamel is a seasoned independent digital marketing and analytics
consultant, innovator, teacher, speaker and startup & agency advisor with a strong interest for
user privacy and the ethical use of data.
View Stéphane's complete profile on LinkedIn.
As a recognized thought leader in the field, I leverage the latest thinking, innovations and technologies to foster an ethical approach to digital marketing & analytics. My areas of interest are:
For over 20 years, I have shared my passion for digital analytics to thousands of people at industry conferences, corporate and agency events and through online training. I have spoken on a wide range of tactical to strategic topics in Canada, the United States and Europe.
Educate and entertain your audience with one of the following keynotes or request a tailored topic:
Stephane challenges what we take for granted and shares real-life examples of questionable ethics and malpractice which will hopefully make you think about your own red line, as a marketer, an analyst and a consumer.
Uncover fascinating stories of machine learning experiments turned rogue; how every organization – and every person – will be compromised; why marketer’s good intention can easily turn evil; and conclude with practical steps to recognize and tame the evil within. Initially introduced to a smaller audience at Superweek 2019, keynoted in front of 2,000 people at the Marketing Festival in Prague in March 2019.
Let's be blunt: the way most practitioners and consultants approach digital analytics is defunct and in need of a radical overhaul. We were expected to dive in the depth of an ocean of data and find the proverbial "Precious" - the one and unique golden nugget of wisdom that would transform the organization. We've been told to get executive sponsorship and our goal should be to get a seat at the grown up table of management. In a nice echo chamber marketers despised IT and gave themselves pat on the back reinforcing the idea they were destined to become the CTOs, CMOs and CEOs of the future. Seriously? How is it going for you?
I only accept a handful of projects per year. Here are some of my most famous contributions to the industry:
Leading a collaborative effort to define ethical guidelines for marketers and analysts.
Digital Marketing & Analytics Ethics
Chrome browser extension packed with power tools for digital marketers and analysts using the
Google Marketing Platform.
The way most practitioners and consultants approach digital analytics is defunct and in need of a
radical overhaul. A series of articles with thought provoking ideas and solutions.
By integrating Google Analytics and Marketo you can enable a 360-degree view of your leads
workflow, including offline conversions.
Cheat Sheet: Seamless Marketo-Google Analytics Integration
Is Google Analytics geolocation data accurate — reporting proper city, region, and country; and
precise — reporting a reasonable distance from real to inferred location in order to inform
Case Study: Accuracy & Precision of Google Analytics Geolocation
Created in 2009 and used by dozens of agencies and thousands of analysts, the model will help you
assess your organization's current strengths and weaknesses across multiple facets of analytics
The Web Analytics Solution Profiler, developed in 2006, was the first tool specifically designed
to identify trackers on a web page and ease data quality assurance. This browser extension,
owned by Cardinal Path since 2013, is still in use by over 50,000 people.