Stéphane Hamel

Stéphane had the unique opportunity to conduct a Q&A session with Christopher Wylie, the famous whistleblower from the Cambridge Analytica scandal. He spent countless hours reading about the story, watching testimonials, and above all, he spent 45 minutes with Wylie, alone in a small backstage room... You think you heard enough about this story? Think again and listen to Stéphane's thought provoking perspective.

Stéphane challenges what we take for granted and shares real-life examples of questionable ethics and malpractice which will hopefully make you think about your own red line, as a marketer, an analyst and a consumer.

Uncover fascinating stories of machine learning experiments turned rogue; how every organization – and every person – will be compromised; why marketer’s good intention can easily turn evil; and conclude with practical steps to recognize and tame the evil within. Initially introduced to a smaller audience at Superweek 2019, keynoted in front of 2,000 people at the Marketing Festival in Prague in March 2019.

Let's be blunt: the way most practitioners and consultants approach digital analytics is defunct and in need of a radical overhaul. We were expected to dive in the depth of an ocean of data and find the proverbial "Precious" - the one and unique golden nugget of wisdom that would transform the organization. We've been told to get executive sponsorship and our goal should be to get a seat at the grown up table of management. In a nice echo chamber marketers despised IT and gave themselves pat on the back reinforcing the idea they were destined to become the CTOs, CMOs and CEOs of the future. Seriously? How is it going for you?