Digital Analytics Maturity Assessment

Revised, 2021 Edition

Quickly identify your strengths and weaknesses in the five critical process areas demonstrated by organizations that are successful at reaping the benefits of digital analytics.

This survey is intended to be short and focus on a few key aspects. It will assist in evaluating your current digital analytics maturity and help drive the discussion that will guide the next steps in your measurement roadmap.

Completing the assessment

  • The assessment will take no more than five minutes to complete.
  • You can use the tool in many ways: assess the progress you've made, where you stand today, or where you would like to be in six or 12 months from now.
  • Once completed you will receive initial recommendations along with a visual representation of your current maturity footprint.

Disclaimer, Privacy & Confidentiality

This tool is provided as is. No cookie or other data is stored on your device or sent anywhere.


Scope & objective

Team & expertise

Process & methodology

Tools & data