Stéphane Hamel, keynote speaker

Data is the raw material of my craft

Stéphane Hamel, Digital Analytics Thought Leader

Stéphane Hamel is a seasoned consultant and distinguished thought leader in the field of digital analytics.

  • Leadership & Innovation

    A proven track record of innovations: recognized as Most Influential Industry Contributor by the Digital Analytics Association (2013), Certified Digital Analyst (2010), Web Analytics Association Leadership and Technical Excellence Recognition (2009). Creator of the Digital Analytics Maturity Model (DAMM) (2009) and WASP (2006).

  • Experience

    Twenty-five years of relevant expertise in online strategies, digital analytics concepts, instrumentation best practices and expert at turning data into insight.

  • Empowering Confident Decisions

    An approach based on a thorough understanding of critical success factors contributing to a sound strategy. Striking the balance between optimal and realistic solutions to empower confident business decisions.

  • Professional Speaker

    Experienced teacher and speaker who share his passion for digital analytics - be it technical 'how to' or assessing organizations' digital capabilities and maturity.

Stéphane Hamel is leveraging the latest thinking, innovations and technologies to make digital analytics accessible to agencies and organizations.


Digital Analytics Roadmap

If you feel your analytics are going nowhere, you can't trust your data, no decisions are being made and there are more problems than you can handle, we should talk. As the creator of the Digital Analytics Maturity Model (DAMM) I can offer years of expertise and hands-on experience in assessing an organization's digital analytics maturity and developing a realistic roadmap to success.

Advanced Projects

If you have a digital analytics project with a high degree of complexity, uncertainty and risk, we should definitely talk. I only accept a handful of client projects every year - typically advanced digital analytics implementations or R&D proof-of-concept for agencies or large clients.

Advisory & Coaching

As an agency, startup or established vendor in the digital analytics space, you sometimes need an independant and external eye to provide opinion and guidance. I'm open to discuss coaching or active advisory board positions which will contribute to your success.
  • One of the world's foremost thinkers in digital analytics

    Paul Hassels Mönning, DutchmarQ. Februari 1, 2016
  • Love Stephane and I think the conference needs somebody to do what he does, which I believe might be summed up by "Think for Yourself".

    eMetrics SF 2015 attendee
  • I have followed your articles on WA and analytics in general, & they were the driving force in helping me grow from a Web Analyst to Digital Analytics Consultant.

    Deepak Nair, Digital Analytics Consultant/Architect at Cognizant

Analysis Process

What is analytics? "The science of analysis". How an organization arrives at an optimal and realistic decision informed by data.
What is analysis? The process of breaking a complex topic into smaller parts to gain a better understanding of it.



What is the business context, goal, or problem to solve?



Gather and validate relevant data. Perform basic analysis on unitary data.



Visualize and uncover patterns and correlations from multiple data-sources.



Recommend the most optimal and realistic approach or solution.



Watch for side-effects, review outcomes and monitor in the future.


Educate & Entertain your audience

Over the past decade I have shared my passion for digital analytics to thousands of people at industry conferences, corporate and agency events and through online training. I have spoken on a wide range of tactical to strategic topics in Canada, the United States and Europe.

Hire me as a speaker